Sotogrande goes digital, starting with Ayala Polo Club

Sotogrande goes digital: In previous editions of our blog, you have seen how our Bracelit system adapts to all kinds of events: tourism and entertainment, culture and sports, congresses and corporate events. We have had the opportunity to be in many fairs, festivals, trips and sporting events such as the Golf Open. On this occasion, we want to tell you about another example of how Bracelit adapts to the sports sector.

From July 25th to August 27th we will be in Sotogrande at the Ayala Polo Club during the 51st edition of the International Polo Tournament of the spring-summer season. No surprise, as Ayala Polo Club took over this same tournament last year and will continue to be the organizers for the next five years. This is a key opportunity for the club, as this could position them as one of the top grounds in the world for this sport.

51st International Polo Tournament

The International Tournament will be extensive, as it will feature a total of 230 matches for 50 teams and 1,200 horses in competition. The sport season started in mid-May with the Welcome Cup, in which Rhone Hill was the champion followed by East Polo Team in second and One4One in third.

The tournament, which runs from July 25 to August 27, will feature three awards: Gold, Silver and Bronze. There will be the participation of great players such as Pablo Pieres, Guillermo ‘Sapo’ Caset, and the Castagnola brothers.

After this important tournament, the season will conclude with two last competitions in September: Manuel Prado Memorial Cup and Farewell Cup.

Ayala Polo Club

The organizers at Ayala Polo Club have made an important decision to take over the total management of the International Tournament for the next five years. This entails great organizational challenges and human effort, with which they place the club in the best position.

To make this possible, Ayala Polo Club has partnered with Bracelit from July 25th to 30th for the organization before and during the big event. Thanks to Bracelit it will be possible to validate the tickets, attendees will be able to recharge their wristbands to consume, which in turn will serve as a ticket to the event.

We want to further explain our services:

  • Ticket sales:

    by means of a button on our platform, this will redirect the user to a web page where they will be able to buy their daily passes to the different matches during the week of the event.

  • Ticket validation: upon arrival at the venue, the user will show his ticket. The person in charge of the PDA will read the QR code attached to the ticket and make sure that he/she is at the indicated day and place. And the attendee will be given his or her cashless wristband.
  • Personalized platform: the user will have access to a platform that has been fully customized for the Ayala Polo Club from where he/she will be able to recharge his/her wristband with all the products offered during the event.
  • Customized wristbands: all attendees will have a wristband that, for some, will serve as an entrance to the VIP area. On the other hand, this bracelet will be a virtual wallet for everyone, which can be recharged at a physical box office or from the cell phone by accessing the Bracelit-Ayala Polo Club Sotogrande platform.

We are excited to be part of this important event, offering our technological services through our customized bracelets and platforms, which will serve as virtual wallets for this event, as well as for buying tickets and products.

For more information, send an email to [email protected] or click on

Bracelit en Sotogrande