Beefeater is a brand of gin manufactured by James Burrough Ltd, based in London, England, and distributed worldwide by the company Pernod Ricard.

What was the event about?

This event consisted of a brand activation where Beefeater hostesses handed out contactless bracelets to customers in pubs or hospitality areas. When the attendees read the QR on the back of their wristband, they enter their data, register on the platform and automatically receive a discount or an invitation to the participating pubs and restaurants. Thanks to this, we can obtain user behavior patterns. In addition, the user can recharge a balance to consume in any associated establishment.

Improving the experience with Bracelit

Our Bracelit technology system has Business Intelligence advantages that allow the manager to obtain user behavior patterns in real time.

By being able to see behavior patterns in real time, hotel or trade show managers can create new bonuses or offers for users, increasing the profits of the products that are best sellers.

By using the cashless payments offered by our wearables, the user has no need to use cash or physical credit/debit cards. This increases customer security and our system is secure and endorsed by the Bank of Spain.

In conclusion

The Beefeater event used our cashless wristbands in pubs or hospitality areas. The customer, by entering their data on our platform, automatically recharges a discount or invitation in the participating pubs and hospitality establishments. By being able to see patterns of behavior in real time, hotel managers can create new bonuses or offers for users,