The Contrebia Festival, held on 24th and 25th January in Navarra, was one of the most awaited events in the community, with the participation of great artists such as DJ Ballesteros or José de las Heras.
To guarantee a unique experience, the festival chose Bracelit to provide our cashless technology based on NFC wristbands to manage the entire event in a simple, agile and secure way. The result was an experience where attendees enjoyed themselves to the fullest.
Organising an event of this scale involves managing large flows of people and offering fast and secure payment options. Music festivals often face a number of challenges related to payments or other transactions.
There can be long queues at the ticket booths to pay, either with cash or card, which can make users uncomfortable to wait for so long and not be able to enjoy themselves.
It can be inconvenient for organisers to lose sales, not only that, but organisers need to have control through a centralised system where all payments can be managed. Above all the security of the people attending the event.
Bracelit provided the technology to overcome these challenges through a cashless payment system that operated via NFC wristbands. These were distributed to all festival attendees, who were able to recharge their devices at self-charging points located throughout the event. Some advantages that could be seen at the Contrebia are:
Fast and efficient payments where attendees were able to make instant payments at the food and beverage booths by simply holding their wristband up to the reader. This significantly reduced waiting times and improved the shopping experience, allowing users to spend more time enjoying the event and less time queuing.
Smoother people flows thanks to the cashless system. Festival organisers were able to manage crowds efficiently. The payments optimised the flow of attendees and allowed the event to run much more smoothly and organised. In addition, thanks to accurate information dumping, we ensured that each attendee had access to only what they were entitled to. This ensured that minors were not allowed to consume alcoholic beverages, guaranteeing a safe and 100% regulated environment.
Increased security through the use of wristbands, which not only prevented the handling of large amounts of cash, but also reduced the risk of loss and theft. People could enjoy the event without worrying about the security of their money, while organisers were assured that transactions were secure and recorded electronically.
Visibility and control where Bracelit’s cashless system gave festival organisers access to real-time information on transactions, consumption and best sellers.
Finally and most importantly a better experience for attendees who enjoyed a seamless and uninterrupted experience and made Contrebia 2025 unforgettable.
The results of the Contrebia Festival 2025 were highly positive. The implementation of our cashless technology contributed to a smooth event experience, with an increase in attendee satisfaction and a significant improvement in the internal operations of the festival.
The festival demonstrated how the implementation of an efficient and simple cashless system, such as the one offered by Bracelit, can transform the experience for both attendees and organisers.
If you would like to implement our technology at your event please visit our website at www.bracelit.es or email us at contacto@bracelit.es
