On August 3, 4 and 5, 2023 we were present at the Prestoso Fest. Around 2,000 people were able to enjoy the independent music festival in a unique environment. Why was that? The event took place in the natural paradise of Cangas de Narcea, Asturias.
The excellent music and the natural environment were already present; however, they lacked more control in the movements inside the enclosure and guarantee the tranquility of all attendees, so the implementation of the cashless system was the best option.
If you want to know how we did it, don’t miss a thing and keep reading!
Like last year, Bracelit was able to digitize the Prestoso and oversee the purchasing processes during the festival.
We introduced ticket validation and cashless payment system that allowed attendees to add balance on customized wristbands with NFC technology. Attendees could use these wristbands to make payments at the festival quickly and securely. The process was simple, users went to the festival’s points of sale, the staff in charge read the pre-loaded wristband and the payment was automatically made.
And how was the wristband recharged? For all users who did not know the process, we made informational posters. They were strategically placed in the festival grounds to provide the necessary information for those who did not know the system. In this case, they showed the steps to follow to be able to recharge the money at the time they wanted through the event’s website.
In summary, the Prestoso festival exceeded expectations yet another year. The digitization was present throughout the event.
The access and payments during the event became fast and efficient, significantly reducing long lines. In addition, the personalized wristbands became a valuable souvenir for attendees and fostered loyalty to the festival.