In this case study, we will discover how the implementation of NFC wristband technology revolutionized the experience at the Jerez Digital Congress, providing efficient access control and fast and effective attendee data collection.
The Congress took place on September 14, 2023, attracting more than 250 attendees. One of the main challenges of this event was to streamline the registration process and ensure efficient access control within the venue.
To address these challenges, a system of customized NFC wristbands was implemented for all attendees. Each wristband was equipped with NFC technology, which allowed for access control at the congress and data capture of all attendees.
Congress attendees completed a pre-registration to obtain their tickets. Once inside the venue, access control was carried out by reading a QR code present at the entrance, which allowed attendees to receive a wristband containing their registration data previously loaded onto it.
This innovative solution eliminated the need for manual registrations and long queues. In addition to significantly streamlining the process, it strengthened event security by ensuring that only authorized attendees could access the event.
In addition, the Lead Scanner system was an important feature, allowing exhibitors to collect information from attendees quickly and accurately. Every time an attendee approached a booth or interacted with an exhibitor, the NFC wristband was scanned to collect the contact details of the wearer.
Key benefits of using Bracelit at MICE events.
Increased Efficiency: The implementation of NFC wristbands significantly reduced waiting time at entrances and check-in points, improving the overall attendee experience.
Increased Security: NFC-based access control ensured that only authorized individuals could enter the event, improving security and the integrity of the congress.
Accurate Data Collection: NFC technology enabled exhibitors to collect detailed information from attendees, helping them to personalize their interactions and follow-ups more effectively.
The Jerez Digital Congress demonstrated that the implementation of NFC wristbands can not only improve efficiency at events, but can also transform the way attendee data is collected. This technology offers significant benefits in terms of convenience, security and personalization of the attendee experience.
If you are interested in implementing a similar system for your next event, please feel free to contact us through our website or by sending an email to contacto@bracelit.es.
